Category Archives: Marketing

The Columbus Ale Trail

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Elevator Brewery & Draught Haus – one of the breweries on the Columbus Ale Trail
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The Columbus Ale Trail Passport

I was in Columbus, OH a few weeks ago. I was there for a couple of conferences – CEOs for Cities and Data Driven ’16. While my days were spent listening to presentations my evenings were free. My colleague Margie, who arrived in Columbus before me, picked up a small booklet titled
Columbus Ale Trail. It is a pocket-sized, passport-type, booklet that contains information on the twenty-eight breweries that comprise the Columbus Ale Trail. The basic idea is that as you visit an establishment on the trail you get a stamp verifying your visit. Visit four establishments and you receive a complimentary ale trail beer glass (shaker style); visit all twenty-eight and you get a complimentary pack of ale trail playing cards. While most of the breweries on the trail are located in the city of Columbus there are a few that are to be found in outlying communities such as Westerville Continue reading The Columbus Ale Trail

A Beer for Women?

Back in May I came across a story in the USA Today. A new brewing company was up and running in Lakeland, FL. Nothing particularly newsworthy about that. Craft breweries are opening up at a rate of more than one a day. In 2015 alone 617 new craft breweries opened Continue reading A Beer for Women?

The Guinness Storehouse

One could hardly come to Dublin without visiting the Guinness Storehouse. So that is what my wife and I did during our recent trip to that fair city. Guinness and I go back a long way. Of all the beers that I currently drink with any regularity Guinness is the one with which I have the longest association. My Guinness drinking days go back over 30 years to when I was undergraduate student at the University of Continue reading The Guinness Storehouse