Tag Archives: Third Places

Craft Breweries, Neighborhoods, Walkability

Craft Breweries and the 15-Minute City

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Last month, I attended a conference in Monterey, CA where I had the opportunity to hear Carlos Moreno speak. Born in Yunja, Colombia, Moreno is an urbanist and professor at Sorbonne Université in Paris. Among academics and city planners, he is best known for his work on the 15-Minute City, a term he coined at the 2015 Paris Climate Conference.

As an idea, the 15-Minute City is a pretty simple. It is an urban planning concept which advocates that most (if not all) of the amenities that you need for daily living (education, healthcare, work, leisure, entertainment etc.) should be accessible within 15 minutes using active modes of transport, i.e., walking or cycling. This is not necessarily a new concept.. As early as the late19th and early 20th centuries the idea of socially cohesive neighborhoods with a sense of community and amenities such as parks, schools, libraries, and public baths were being discussed.

The 15-Minute City emerged as a response to our excessive use of the automobile. The dominance of the automobile travel in the United States is reflected in data reported by The National Household Travel Survey (NHTS). This survey showed that, in 2022, the average shopping trip was 5.6 miles, the average trip for childcare was 6.5 miles and the average trip to participate in a religious activity was 8.9 miles. In contrast, data presented by the National Bureau of Economic Research shows that “residents of the median US neighborhood only take 12.1% of their trips to basic amenities within a 15-minute walking radius.”

Key planning concepts underlying the 15-Minute city include neighborhoods, accessibility, walkability, and land use mix. In a paper published in 2023 in the journal Sustainable Cities and Society, Efthymis Papadopoulos and his colleagues suggest that the 15-Minute City bringsthe idea of living locally at the forefront of city planning”. The benefits of living locally include a lower carbon footprint, healthier residents, and stronger community bonds.

Strong community bonds exist in the 15-Minute City because neighbors have more face-to-face interaction with each other. These interactions occur as people go about their daily living. And the interactions that people in a neighborhood have with each other do not need to be intense or long lasting in nature. Indeed in a 2014 paper published in the journal Social Psychological and Personality Science, Gillian Sandstom and Elizabeth Dunn showed that a brief exchange with a coffee shop barista (having a short conversation) enhances an individual’s happiness and sense of belonging. People living in amenity rich neighborhoods have a larger number of face-to-face interactions with other residents, exhibit higher levels of interpersonal trust, are less likely to experience social isolation and loneliness, are more willing to help their neighbors, and generally feel better about their community than people living in lower amenity neighborhoods. As noted by the aforementioned Papadopoulos and his colleagues, the15-Minute City begins to “address the problem of alienation and disengagement between the citizens”.

In the 15-Minute City the necessities of everyday life can be accessed within 15 minutes by using active modes of transport (Source: City of Fort Collins, CO)

As I listened to Carlos Moreno speak I thought about craft breweries and the role they might play in the 15-Minute City. As myself and others have argued before, craft breweries function as neighborhood gathering spots (aka Third Places) in cities, large and small, across the United States.

Coined by the urban Sociologist Ray Oldenburg, the term Third Place refers to places outside of home or work, where people congregate and interact. Writing for Brookings Institution, Stuart Butler and Carmen Diaz (2016) note that Third Places are “locations where we exchange ideas, have a good time, and build relationships”. Others have referred to them as the “Living Room of Society” and “Centers of Community” respectively.

Some observers suggest that craft breweries are a new genre of Third Place on the American landscape. These include George Homewood, Norfolk, Virginia’s director of planning and community development, who argues that craft breweries are “gathering places that are in many ways replacing things like libraries and recreation centers within a neighborhood”, while Jim Morrison, writing for The Smithsonian Magazine, describes craft breweries as “the evening analog to the third place of the morning coffeehouse.” Furthermore, many craft breweries are child and dog friendly, offering families a place where they can gather, interact, and relax. As such, they have an important role to play in the 15-Minute City.

One advantage that craft breweries have over many other Third Places (libraries, coffee shops, farmers markets etc.) is that they serve alcohol. As a stimulant, alcohol releases endorphins in our brains, allowing us to relax and be more amenable to interpersonal interactions. Research by the evolutionary psychologist Robin Dunbar has demonstrated that people who have a pub (he did his research in England) they they frequent on a regular basis “tend to be more socially engaged, feel more contented and are more likely to trust other members of their community than those who do not drink at all”. 

The concept of the 15-Minute City got me thinking about breweries in my neighborhood. While 85% of Americans of legal drinking age live within ten miles of a craft brewery, I have no idea how many live within a 15-minute walk or bike ride of a craft brewery. The brewery closest to my house is a 23 minute walk or a seven-minute bike ride. There is a second (newly opened) that is a 13-minute bike ride. I guess I could always invest in a bicycle.

Earnest Brew Works (Westgate location) in Toledo, OH is a 7-minute bike ride (23-minute walk) from my house

Further Reading:

Jeffres, Leo W., Cheryl C. Bracken, Guowei Jian, and Mary F. Casey. 2009. The impact of Third Places on community quality of life. Applied Research Quality Life, Volume 4, Issue 4, pp. 333–345.

Papadopoulod, Efthymis, Alexandros Sdoukopoulos, and Ioannis Politis. 2023. Measuring compliance with the 15-minute city concept: State-of-the-art, major components and further requirements. Sustainable Cities and Society, Volume 99.

Sandstrom, Gillian M. and Elizabeth W. Dunn. 2014. Is efficiency overrated?: Minimal social interactions lead to belonging and positive affect. Social Psychological and Personality Science, Volume 5, Issue 4, pp. 437-442.

Adaptive Reuse, Community, Craft Breweries, Economic Development

We Want A Brewery

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Vadnais Heights is a city of just over 13,600 people. It is part of the Minneapolis metropolitan area lying about 15 miles northeast of downtown.  The city’s website describes the suburban community as “a vibrant community with strong neighborhoods, thriving businesses, beautiful woods, lakes, wetlands, and trails”, In a 2016 Community Survey, 97% of its residents rated its quality of life as either “good” or “excellent”.

Like many American communities, Vadnais Heights has a number of parcels of vacant land. In 2015, the City purchased a three-acre parcel of land that had once been home to a gas station and a hardware store. Once the site was cleaned-up the City had plans to build an apartment complex on it. Some residents in close proximity to the proposed apartment complex balked at the idea , feeling that an apartment complex not an appropriate addition to what was primarily a single-family neighborhood. They voiced their concerns with City leaders, who listened. The result was the creation of a 14-member task force, who were charged with identifying alternative uses for the site. The task force, which included both residents and business leaders, was led by an outside facilitator.

The 14 member task force included both neighborhood and non-neighborhood residents

Before a decision was reached the task force did due diligence. They met a total of six times, three of which included listening to experts on a variety of relevant topics including environmental issues,
different financial scenarios, and market conditions. With 14 members, there was no shortage of ideas as to how the parcel of land might be best used. These included park/open space, offices, retail, and a brewery. Yes – a brewery! The suggestion of a brewery came from task force member Ashley Wilke, a neighborhood resident who had purchased her grandparent’s home nearby. Faced with a number of alternatives, the task force conducted a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis for each potential land use. To build consensus and arrive at a decision, three rounds of voting were held, with less popular options being eliminated after each round. At the end of the voting process, the task force had identified a brewery as the preferred option. As noted in the task force’s final report, a brewery represented “a unique opportunity for the city and would build community and social interaction.” The vision of the task force was a destination brewery that would also be a community gathering spot – a so-called Third Place. A brewery would also result in the adaptive reuse of the abandoned hardware store. Once the brewery was identified as the preferred use, letters were sent to over 500 existing brewers and distillers to make them aware of the opportunity.

The letter sent to prospective breweries included the above information

As it turned out the site was ideal for Big Wood Brewery who had outgrown their original location in nearby White Bear Lake. Big Wood’s owner Jason Medvec shared the task force’s vision for the new brewery. According to Medvec, “my goal is to create a community-centered venue where there is always something exciting happening and where everyone feels welcome”. Medvec anticipates that Big Wood will move to its new location in Vandais Heights in 2022, with the lot costing them $225,000.

For a number of reasons, I found the story of Vandais Heights and the desire on the part of its residents to have a brewery occupy a vacant building on a vacant piece of land to be a fascinating one. First, kudos must be given to the City for listening to its residents and creating a platform and process (the task force) through which a decision reflective of resident desires could be arrived at. As stated by Valdais Heights’ Mayor, Heidi Gunderson, “we heard loud and clear they didn’t want a high density development in that corner . . . I viewed the property as taxpayer-owned, and they should have a say in how the land was developed.” Second, kudos to Ashley Wilke, the resident who suggested a brewery as a possible occupant of the vacant lot. The brewery will be more than just a watering hole for local residents. Both the residents and the brewery owner envision the new brewery to be a community gathering spot or a so-called Third Place. All across the United States, craft breweries have strategically positioned themselves as community assets; as places that are a vital part of a community’s social fabric and which serve as a place for residents to gather. It looks as if Big Wood will continue that trend. Not only will Big Wood occupy a vacant parcel of land, but it will also occupy an abandoned hardware store. Adaptive reuse of abandoned buildings is a common practice within the craft brewing industry and is a practice that breathes new life into vacant buildings.

So well done to the City and the people of Vandais Heights. The people spoke and the City listened. As a result, residents and visitors alike will soon have a cool new place to hang-out, relax, and enjoy a pint of locally-crafted beer.

Bars, Covid-19, Social Drinking

Covid-19 and the return of the Speakeasy

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Hear the word “speakeasy” and you probably think of Prohibition; that 13 year period (1920-1933) when the production, importation, transportation, and sale of alcoholic beverages were prohibited. The term speakeasy, however, predates Prohibition. Defined as  “a place where alcoholic beverages are illegally sold”, the origin of the term has been traced to early 19th century England, where the term “speak softly shop” denoted a place where smugglers could offload goods and avoid taxes. The term “speak easy shop” was used in Selsea, England in 1844 in reference to an unlicensed tavern. It was first used in the United States in 1889, when Kate Hester, a saloonkeeper in McKeesport, PA told some boisterous patrons to “speak easy, boys!” McKee was selling alcohol without a license.

Thankfully, America’s failed experiment with Prohibition ended with the ratification of the 21st Amendment on December 5, 1933. Saloon owners could now open their doors without the fear of a visit from law enforcement officers in pursuit of those selling illegal alcohol. Alas, as the Book of Ecclesiastes tells us “ What has been will be again, what has been done will be done again; there is nothing new under the sun.” And so, here we are, in 2021. The world is in the grip of the Covid-19 pandemic and local and state authorities are circumscribing the gathering of people in bars and craft breweries. The objective is straightforward – to slow down the spread of the Covid-19 virus. Strategies employed by authorities vary from place to place and evolve with the passage of time in response to changing circumstances. When cases of Covid-19 spiked in the spring and summer of 2020, authorities ordered bars and craft breweries  to close. When this occurred, curbside pick-up or home delivery were the only ways that impacted establishments could get their product into the hands of consumers. As restrictions eased bars and breweries were able to invite patrons back into their establishments. However, as Covid-19 infections spiked again, some jurisdictions introduced curfews.  In my state of Ohio, for example, Governor DeWine introduced a 10pm-5am curfew on November 19, 2020. As Covid-19 numbers improved, Ohio’s curfew was extended to 11pm on January 28, 2021 and then revoked on February 11, 2021. The underlying logic was that by closing bars and breweries during their busiest hours the spread of Covid-19 could be mitigated. Breaking curfew in Ohio was a second-degree misdemeanor, punishable by up to 90 days in jail and a $750 fine. During times that bars and breweries were legally open, social distancing rules had to be observed.

The illegal consumption of alcohol has seen an uptick in the use of the term speakeasy among the nation’s media. “Cops Raid 2 Illegal Clubs, Say Speakeasies Cropping up after State Enacted 10 p.m. Curfew” stated one headline on NJ.com. And my favorite – “Lap Dances, Karaoke, Late Hours: The Speakeasies of the Covid Era” read a headline in the New York Times.

So, what should we make of the emergence of 21st century speakeasies? We certainly should not be surprised that curfew and social distancing laws and guidelines are being flouted. I say “not surprisingly” because if Prohibition taught us one thing it was that any legislation designed to dictate to Americans when and where they can consume alcohol is bound to be met with opposition and disregarded (at least by some members of the population). And so, it has been. Newspapers across the country are filled with stories about bars being visited by law enforcement officers and cited for curfew violations. I should note that breaking curfew to enjoy a beer at the neighborhood bar is not unique to the United States, as this story from South Africa illustrates. South Africa had one of the strictest (if not the strictest) Covid-19-related alcohol legislation – banning its sale and distribution completely. While some of us were content (or at least tolerated) virtual Happy Hours, others clearly wanted the real thing.

Another factor to consider in trying to understand the breaking of alcohol curfews is that visiting a bar or brewery is a key activity in the social life of many individuals. Back in the 1980s, urban sociologist, Ray Oldenburg, introduced us to the concept of the Third Place. Third Places exist in contrast to First Places (home) and Second Places (work) and are those places (bars, coffee shops, bowling alleys, etc.) where we go to gather with friends to unwind. As a result of Covid-19, many Americans have been confined to their First Place (home), with access to Second Places (Work) and Third Places (Social Gathering Places) restricted and denied. Social isolation, forced upon us by Covid-19, has exacerbated loneliness. In an article in the Wall Street Journal, Janet Adamy and Paul Overberg cite research which finds that “loneliness takes a physical toll, and is as closely linked to early mortality as smoking up to 15 cigarettes a day or consuming more than six alcoholic drinks a day. Loneliness is even worse for longevity than being obese or physically inactive.” In 2018, The Economist called loneliness a serious public health problem. Today, single person households comprise 28% of all American households.

In his book, The Great Good Place the Urban Sociologist, Ray Oldenburg, wrote about the importance of Third Places in the social life of communities

The highly respected British Anthropologist, Robin Dunbar, has studied the social and mental health benefits of going to a pub. Numerous studies conducted by Dunbar has led him to conclude that “there are social and well being benefits to be derived directly from drinking alcohol, especially in relaxed social environments”. According to Dunbar, hanging out with friends in a bar, drinking beer, telling jokes, exchanging gossip, etc. releases endorphins in the brain. These endorphins “generate a positive feeling in a person, similar to that of morphine. So we feel good. And crucially, alcohol also activates the endorphin system, which in itself will enhance social bonds among those who indulge together.” Dunbar also cites research that shows that the probability of still being alive twelve months after a heart attacks was higher for people with vibrant social networks. To quote Dunbar, “our social networks play a central role in our ability to survive the worst traumas that life can throw at us. And those networks are very clearly enhanced by the use of alcohol”.

Robin Dunbar, the respected British Anthropologist, writes eloquently and convincingly about the social and health benefits of drinking alcohol

For many of us, Covid-19 is the worst trauma that life has thrown at us. Social isolation has taken a huge toll on human society. Within that context it is perhaps understandable why curfews (and even social distancing) laws have been flouted, and why the speakeasy has reappeared, albeit temporarily, as part of the American vernacular.

Further Reading:

Dunbar, Robin I. M., Jacques Launay, Rafael Wlodarski, Cole Robertson, Eiluned Pearce, James Carney, and Pádraig MacCarron. 2017. Functional benefits of (modest) alcohol consumption. Adaptive Human Behavior and Physiology, Volume 3, pp. 118–133.

Oldenburg, Ray. 1989. The Great Good Place. De Capo Press: Cambridge, MA.

Craft Breweries, Economic Development, Small Towns

Brewing in Small Town America

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The United States is a very urban society. Approximately 83% of Americans live in urban areas, up from 64% in 1950. More than 300 urban areas in the U.S. have populations greater than 100,000. I live in one of them – the city of Toledo, OH has a population of ~271,000, while the Toledo Metropolitan Area has a population of ~641,000. The largest city in the country is New York City, with a population of ~8.4 million.

Not surprisingly, most of America’s craft breweries are to be found in urban areas. Some calculations that I did for a 2018 paper that I wrote estimated that 72% of America’s craft breweries are located in metropolitan areas with populations of at least 250,000, while 16.2% of America’s craft breweries are located in just ten metropolitan areas. Brewing beer, it appears, is a big city business.

But what about brewing in small-town and rural America? I recently started thinking about that question after a Zoom conversation I had with Nicki Werner, Co-Founder and Brewer at Jefferson Beer Supply, in Jefferson, SD. Jefferson Beer Supply is a brewery in planning; it is not open and operational yet; but should be by the summer of 2021. Nicki was preparing a presentation to be made to the city council and loan approval board. She had been following my blog for some months and was reaching out to see if I could help her craft some arguments about the beneficial impact of craft breweries on small towns. Jefferson does not have a craft brewery – hardly surprising given that it has a population of 622. However, the addition of a craft brewery to the Jefferson landscape will mirror what is happening in other small towns and rural communities across America. Between 2013 and 2018 the number of breweries located in places with a population under 2,500 grew by 129%.

Nicki Werner, co-founder of Jefferson Beer Supply in Jefferson, SD

Just as craft breweries can breathe new life into urban neighborhoods, they can do the same for smaller communities. In Valentine, NE (population 2,706) Bolo Beer Co. is contributing to a renewed sense of economic vitality. Other examples of craft breweries playing a similar role in their communities are Hand of Fate Brewing in Petersburg, IL (population 2,214) and Driftless Brewing Company in Soldier Grove, WI (population 541).

Rural communities face a number of socio-economic challenges. According to the National Conference of State Legislatures, rural communities, compared to their urban counterparts, “have less internet access, fewer educational institutions, see more hospitals close and experience less economic growth.” In the past, many rural communities could depend on agriculture for their economic well-being. That is no longer the case, however. And it has been that way for some time. A 1999 report by the Federal Reserve Bank of Minneapolis noted that, “agriculture is no longer the anchor of the rural economy”. In many rural economies manufacturing is the dominant income generator . . . if policymakers want to help shape the economic future of all of rural America, they must engage a much broader range of issues and economic engines.”

Now I am not naive enough to think that craft breweries are the answer to the socio-economic challenges facing rural and small-town America. But having a successful craft brewery in town can surely do no harm. In the aforementioned Valentine, NE the Bolo Brewing Company has become a place for the community to gather – or what the urban sociologist Ray Oldenburg called a Third Place. Third Places play a critical role in human societies. There is research that suggests that Third Places can combat loneliness while also strengthening community cohesion. In research conducted with colleagues, the highly regarded British Anthropologist Robin Dunbar provides evidence which suggests that enjoying a beer with friends provides us with “the single most important buffer against mental and physical illness”.

While many craft breweries function as Third Places in America’s large urban areas, Jeff Alworth believes that their importance as community gathering places “may even be stronger in smaller communities. Little towns are often underserved with regard to cool places to hang out. When they open up shop, they provide much-needed social hubs . . . They’re not only a nice place to spend an evening, but serve as venues for events like meetings, weddings, and even children’s birthday parties.” Nicki Werner of Jefferson Beer Supply shared her brewery’s business plan with me. One of Nicki’s goals for her brewery is to create “a tasting room and experience that offers a family oriented gathering space for our community.” As the business plan notes, “there are no family oriented spaces in Jefferson and very little in the surrounding areas, which offer primarily dive bars with casino machines, no children’s menus, and focus primarily on one demographic.” A family-oriented craft brewery would be a tremendous asset to Jefferson, SD. In Valentine, NE local resident Whitney Mayhew describes the taproom of the Bolo Beer Company as a “community gathering place”.

Craft breweries can also attract tourists to a small town. Beer Tourism is “a thing” and is becoming more popular every year. According to the Brewers Association, in the United States, 1.6 percent of craft-beer drinkers take 10-plus trips annually to visit breweries more than two hours from their home. Attracting tourists is critical to the success of small-town breweries as it lessens their dependence upon local residents. I recently co-edited a book with two Italian colleagues that explored how craft beer tourism, wine tourism, and agritourism can make a positive contribution to the economies of geographically peripheral areas. Last year (about 6 weeks before Covid-19 resulted in lockdowns) I gave the keynote presentation at the Beer Marketing and Tourism Conference in St. Petersburg, FL. One of the things I highlighted in my presentation is that craft beer tourists have above average incomes and, as a result, have a fair amount of disposable income to spend. A challenge facing craft breweries in small towns is that they often exist in geographic isolation – in other words, they are the only brewery in town. This contrasts with larger cities where we see the emergence of brewery districts, providing beer tourists with the opportunity to visit three of four breweries, often on foot, within the space of an afternoon or evening. Craft breweries in small towns can utilize a number of strategies to overcome their geographic isolation. For example, they can collaborate with other breweries as part of an Ale Trail. This literally puts them on the map and they become one of the suggested stops for Ale Trail participants. An excellent example of an Ale Trail in is the Finger Lakes Beer Trail in New York State. The trail, which includes both larger cities and smaller towns, comprises over 75 craft breweries, tap houses and brewing-affiliated businesses across an area spanning over 200 miles.

Craft beer tourism can benefit geographically peripheral areas
Larger cities, such as Bakersfield, CA, often have brewery districts
The Finger Lakes Beer Trail in New York spans over 200 miles

Another strategy is to collaborate with other attractions in their region. Marketing a larger geographic region and its multiple attractions is a smart approach for smaller communities. Greenbriar Valley in West Virginia is an excellent example of a rural area that does an excellent job of promoting the area’s 80+ attractions, including Greenbriar Valley Brewing Company in the town of Lewisburg (population 3,897). If a small town is located in an agricultural region, it may be possible to develop a tourism industry around agritourism. The National Law Agricultural Center sees agritourism as the “crossroads of tourism and agriculture” and defines it as “a form of commercial enterprise that links agricultural production and/or processing with tourism in order to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors and generating income for the farm, ranch, or business owner.“ Example of agritourism include pumpkin picking patches, U-Pick operations, demonstration farms, cut-your-own Christmas tree farms, and petting and feeding zoos. As craft breweries are utilizing agricultural crops (hops and barley primarily) it is hardly a stretch to include them within a region’s agritourism attractions. A brewery in a small town where opportunities for outdoor activities such as hiking, kayaking, and camping exist may want to utilize these assets in attracting beer tourists.

The arrival of a craft brewery in a small town can also be the catalyst for additional development. The opening of Hand of Fate Brewing in Petersburg, IL (population, 2,226) in May 2017 had a beneficial impact on the small community. According to one observer:

“After just a year, the small brewery has brought good fortune to the town. After taking over an old Dollar General discount store in the sparsely occupied town square, the brewery-and-taproom has become a community hub and a catalyst keeping businesses open later. It’s encouraged others—including two new boutiques—to open shop, and drawn visitors from across the region. “

Neil Gurnsey, Assistant Vice President of the National Bank of Petersburg, noted that after the brewery opened, “life was just injected into the square”.

Finally, because a brewery is in a small town does not mean that it has an inexperienced brewer and does not produce great beer. Nicki Werner, the Brewers at Jefferson Beer Supply, has a wealth of brewing experience. Prior to relocating to a Jefferson Nicki worked in the brewing industry for six years at three different breweries in three different states.  She learned to brew at Brenner Brewing, a midsized production brewery in Milwaukee, WI. After Brenner, she took a job brewing for Left Hand Brewing company in Longmont, CO. In 2019 she moved to South Dakota to be near family and worked as a brewer at Fernson Brewing Company (the state’s largest brewery) in Sioux Falls, SD. Nicki also received a scholarship from the Pink Boots Society and spent time in Bavaria, Germany visiting breweries and learning about brewing methods. Chris Hernstrom, brewer at the aforementioned Bolo Beer Co. in Valentine, NE, cut his teeth as a brewer in the craft beer mecca of Bend, OR, before moving to Nebraska. Yes, many small town brewers come with an impressive pedigree.

Further Reading:

Dunbar, Robin I. M., Jacques Launay, Rafael Wlodarski, Cole Robertson, Eiluned Pearce, James Carney, and Pádraig MacCarron. 2017. Functional Benefits of (Modest) Alcohol Consumption. Adaptive Human Behavior and Physiology, 3:118–133.

Pezzi, Maria Giulia, Alessandra Faggian, and Neil Reid (eds.). 2021. Agritourism, Wine Tourism, and Craft Beer Tourism: Local Responses to Peripherality Through Tourism Niches. New York: Routledge, 264pp.

Social Drinking

“Getting Together” During Covid-19

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One of my favorite shows on Netflx is Still Game; a sitcom, set in the fictitious suburb of Craiglang, which is located just outside the city of Glasgow in Scotland. The show follows the everyday lives of two old-age pensioners, Jack Jarvis and Victor McDade. Jack and Victor have been friends since childhood, live in flats right across the hall from each other, and are widowers. Craiglang is not a particularly nice suburb. In fact, on several occasions Jack and Victor refer to Craiglang as a shitehole. Much of Jack and Victor’s social lives center around the local pub – the Clansman. Jack and Victor can be found there most evenings, having a couple of pints of lager and hanging out with Craiglang’s other retirees; these include Tam (a tightwad), Isa (the local gossip), and Winston (a former shipyard worker always looking to beat the system in search of extra money). The Clansman is what urban sociologist, Ray Oldenburg, would call a Third Place – a place where friends gather and enjoy each other’s company; a place where conversation and humor are prized. It is Craiglang’s equivalent of Cheers.

Jack Jarvis and Victor McDade – Still Game’s two main characters (Source: https://www.whats-on-netflix.com/news/when-will-season-8-of-still-game-be-on-netflix/).

Robin Dunbar, a British anthropologist, has studied the social and mental health benefits of going to a pub. Numerous studies conducted by Dunbar has led him to conclude that “there are social and wellbeing benefits to be derived directly from drinking alcohol, especially in relaxed social environments”. According to Dunbar, hanging out with friends in a bar, drinking beer, telling jokes, exchanging gossip, etc. releases endorphins in the brain. These endorphins “generate a positive feeling in a person, similar to that of morphine. So we feel good. And crucially, alcohol also activates the endorphin system, which in itself will enhance social bonds among those who indulge together.” Dunbar also cites research that shows that the probability of still being alive twelve months after a heart attacks was higher for people with vibrant social networks. To quote Dunbar, yet again, “our social networks play a central role in our ability to survive the worst traumas that life can throw at us. And those networks are very clearly enhanced by the use of alcohol”.

Going to the pub and meeting friends for a drink also helps to combat loneliness. In an article in the Wall Street Journal, Janet Adamy and Paul Overberg cite research which finds that “loneliness takes a physical toll, and is as closely linked to early mortality as smoking up to 15 cigarettes a day or consuming more than six alcoholic drinks a day. Loneliness is even worse for longevity than being obese or physically inactive.” In 2018, The Economist called loneliness a serious public health problem. Today, single person households comprise 28% of all American households. Many of these single person households comprise elderly people.

As I write this blog entry, the world is in the grip of the global Covid-19 (Coronavirus) pandemic. President Trump had declared a national emergency, while Governors all across the country have declared states of emergency in their states. Citizens are being asked to practice social distancing. To facilitate social distancing, bars and restaurants (as well as many other businesses) have been closed, and restricted to home delivery or curbside pick-up. “Stay-at-Home” orders, or their equivalent, have been imposed across most of the United States. Such orders make it difficult to get together with friends for a beer. And, it exacerbates loneliness., and all its attendant challenges. As astutely observed by Mike Pomranz, in a recent piece on FoodandWine.com,  “the coronavirus has stripped beer of half its powers”. For while it can still intoxicate, the inability to gather with friends means that it cannot “socially lubricate”.

A few days after bars and restaurants in Ohio were closed, my wife suggested to me that we contact our oldest daughter who lives in Cincinnati, OH to see if she and her boyfriend would be interested in having a virtual “Happy Hour”. Our daughter is a nurse at Christ Hospital in Cincinnati. She normally works in the heart failure unit. But with Covid-19 she has been temporarily transferred to the cardiac ICU unit to provide extra support for the staff there. While she is not working directly with Covid-19 patients, we still worry about her during this challenging period. Having a virtual Happy Hour would, we thought, be a great way to catch up with her and, as anxious parents, check in with her. She and her boyfriend are also craft beer aficionados so, for me, it would be an opportunity to us to enjoy a few craft beers “together”.

Virtual Happy Hour with our daughter, her boyfriend, and cat

Being a nurse, my daughter does not have a normal 9-5 workday. She does twelve shifts that start at 7am in the morning. She sometimes works weekends and holidays. Despite her schedule, so far, we have been able to get together with her (and her boyfriend and cat) on either a Friday or Saturday evening. We connect via FaceTime. These have turned out to be fun and enjoyable times together. Our happy hours have all lasted well beyond an hour, even creeping close to the four-hour mark on several occasions. They are happy occasions, during which we simply engage in conversation. I am not sure whether we will continue to have them once the the threat of Covid-19 has gone. I suspect we might not – our Friday and Saturday evenings will be filled with other activities, such as visiting friends, and doing our part to support the local restaurant and bar scene. But if, indeed, we do not resume our virtual Happy Hours that will be ok – because it will mean that life is back to normal (or whatever the transitional new normal is like). I am sure that none of us will forget the year 2020. There have been so many negative aspects of the the Covid-19 pandemic. But there have been some positive ones as well – and our Friday/Saturday evening virtual Happy Hours with our daughter, her boyfriend, and Nelson the cat have been delightful and a bright ray of sunshine during these difficult days. The social distancing necessitated by Covid-19 gives me an enhanced appreciation of modern-day communications technology. In an e-mail exchange I had earlier this week with one of our department’s doctoral students we were discussing the use of FaceTime to connect with those from whom we were socially distanced. She made the comment that she was glad that all of this was happening in 2020 and not 1996.

Nelson the cat has been an important participant in our Friday/Saturday evening virtual Happy Hours

We were not the only ones to participate in a virtual Happy Hour as a way to connect with family. Writing in the Grand Fork Herald, Nichole Philips, tells the heartwarming story of Andy Smallman, whose ageing parents live in a retirement community just outside of Seattle, WA. Mr. Smallman created an event which he called “Beer with Grandad“. Using Zoom, Mr. Smallman was able to simultaneously bring together twenty members of his extended family one Saturday evening. The importance of this virtual family reunion to his 80+ year old parents was immeasurable. When they emerge out of the other side of the Covid-19 pandemic, I am quite certain that the Smallman family will look back with joy and happiness on these virtual get-togethers. I know that my wife and I will.

Further Reading:

Dunbar, Robin I. M., Jacques Launay, Rafael Wlodarski, Cole Robertson, Eiluned Pearce, James Carney, and Pádraig MacCarron. 2017. Functional benefits of (modest) alcohol consumption. Adaptive Human Behavior and Physiology, Volume 3, pp. 118–133.

Oldenburg, Ray. 1996-97. Our vanishing “third places”. Planning Commissions Journal, Number 25, pp. 6-10.

Community, Craft Breweries

From Orwell To Oldenburg

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George Orwell is one of my favorite authors. I have read, several times each, every novel he wrote. I first became acquainted with Orwell in high school in Scotland, where we read his two classics, Animal Farm and 1984. Neither of those are my favorite Orwell novels, however – that honor belongs to his 1934 work Burmese Days. It was Orwell’s first novel, and tells the story of John Flory, a timber merchant, disillusioned with life in 1920s imperial Burma. Orwell had lived in Burma between 1922 and 1927, where he had served with the Indian Imperial Police; so he had first hand knowledge of life in that part of the world. In addition to Orwell’s novels, I have also read and enjoyed, all of his essays. Among my favorites are A Day in the Life of a Tramp (1929), Shooting an Elephant (1936), and The Moon Under the Water (1946). It is to this latter essay that I now turn.

Orwell’s Burmese Days

The Moon Under the Water is an imaginary London pub. It is a creation of Orwell’s imagination. It is, in fact, Orwell’s ideal pub. In actuality, Orwell’s ideal pub, comprises several distinct bars where drinks are available – a public bar, a saloon bar, a ladies’ bar, an upstairs dining room, and a bottle-and-jug – the latter serving “those who are too bashful to buy their supper beer publicly”.

In discussing his ideal pub, Orwell identifies ten qualities that it should have. These are:

  1. It is highly accessible. In the case of The Moon Under the Water, it was a two-minute walk from the nearest bus stop.
  2. Most of its patrons are ‘regulars’, who occupy the same chair every evening. Their motivation for going is to engage in conversation as much as it is to drink beer. In fact, the atmosphere of the pub is more important than the beer.
  3. The barmaids know the names of most of their customers, and take a personal interest in everyone. 
  4. The architecture and the internal decor of the bar are “uncompromisingly Victorian”, and includes a “good fire”.
  5. It is not too loud and so is always quiet enough to talk. There is no radio or piano.
  6. It sells tobacco, cigarettes, aspirins and stamps. If you need to use the pub’s phone they are good about letting you do so.
  7. It sells Draught Stout.
  8. They are careful to use the proper glassware. For example, a pint of beer would never be served in a handleless glass. They also have both pewter mugs and strawberry-pink China mugs. The latter were going out of fashion, and were rarely seen in London Pubs when Orwell was writing this essay.
  9. It has an outdoor garden with tables and chairs. The garden has swings and a chute (slide) for children. On summer evenings families gather in the garden. Orwell likes the garden because “it allows whole families to go there instead on Mum having to stay at home and mind the baby while Dad goes out alone”.
  10. Games, such as darts, are only played in the public bar.

Reading Orwell’s essay reminded me of the work of Ray Oldenburg, an urban sociologist at the University of West Florida. In 1989, Oldenburg published a book titled “The Great Good Place”. It was subtitled, “Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community”. It was within the pages of this book that Oldenburg introduced the concept of the Third Place. A Third Place is a strikingly simple concept. To Oldenburg, Third Places are “nothing more than informal public gathering places.” As Stuart M. Butler and Carmen Diaz tell us, they are places where people come to “exchange ideas, have a good time and build relationships.” They are, according to Michael Hickey, “the living room of society”. Third Places exist in contrast to First Places (home) and Second Places (work).

The Great Good Place by Ray Oldenburg

In The Great Good Place, Oldenburg devotes six chapters to specific types of Third Place – The German-American Lager Beer Gardens, Main Street, The English Pub, The French Café, The American Tavern, and Classic Coffeehouses. In three of these (German-American Beer Garden, English Pub, and American Tavern) beer is the staple product sold. Third Places, according to Oldenburg, have seven characteristics. These are:

  1. Third Places are neutral meeting places,
  2. Third places are inclusive and everyone is welcome; no one is excluded,
  3. Conversation is the main activity,
  4. Third Places have regulars; people who go there on a regular basis,
  5. Third Places are physically plain and have an unpretentious ambience,
  6. In Third Places, the mood is playful and wit is prized,
  7. Third Places are a home away from home.

In a later piece, Oldenburg describes some other characteristics of Third Places. For example, “they work best when within walking distance of the people they serve.” Reading Orwell’s description of his ideal pub and Oldenburg’s descriptions of Third Places, I can’t help but feel that they are describing very similar places. Both are places where community gather. Both are frequented by regular customers. Both are easily accessible to their clientele; they are either walkable from home (in the case of Third Places) of are within a few minutes walk of a bus stop (in the case of Orwell’s ideal pub). In both places, conversation is one of the main activities that occurs. In Orwell’s ideal pub, the opportunity to engage in conversation is, to some patrons, more important than the beer. In Orwell’s ideal pub proper glassware is used – as it would in the taproom of a reputable craft brewery.  Many Victorian pubs also had a “bottle-and-jug”, where patrons could purchase beer to take home. This is not unlike the concept of walking into a craft brewery with a growler and asking the bartender to fill it with your favorite IPA or Brown Ale, which you then take with you for home consumption. A wide variety of venues in a community can function as Third Places, including libraries, coffee shops, churches, and craft breweries. Indeed, as I have argued before, many modern-day craft breweries deliberately position themselves as Third Places within their communities; places where neighbors, friends, and family can come together and enjoy the company of one another.

There is one important aspect of Orwell’s ideal pub that may seem inconsistent with the philosophy of modern-day craft breweries. And that is the fact that it had a number of distinctive and separate drinking areas. As noted by Geoff Brandwood in his essay “The vanishing faces of the traditional pub’, the English pub (that Orwell would have been familiar with) was a “multi-room establishment and one which involves a hierarchy of rooms.” At the bottom of this hierarchy was the public bar, which Brandwood describes as a“predominantly male preserve”. Drinks in the public bar were cheaper than in other parts of the pub. Brandwood suggests the cheaper drinks acted as as “an effective financial incentive towards keeping customers in their appropriate place.” It was “where the working class were expected to congregate and drink.” Other rooms included the ‘lounge bar’, where drinks were more expensive and the customers middle class. Females, accompanied by males, patronized the lounge bar. As noted by Brandwood, “financial (and social) segregation was an entrenched feature of pub-going until well after the Second World War.” The ‘snug’, a small private drinking room, was another feature of English pubs in the Victorian era. Orwell’s ideal pub, however, did have a beer garden – and it was here where families (father, mother, and children) could be together. Given the English climate, the beer garden would have been very much a summer phenomenon.

The separation of drinkers based on characteristics such as sex or class was antithetical to the ideas of Oldenburg, whose Third Places welcomes everyone. Segregation is not a feature of Oldenburg’s Third Places. And modern-day craft breweries see themselves as more inclusive than typical bars. Walk into any craft brewery today and do not be surprised to see young children there, with their parents. Dogs are also an increasingly common piece of the craft brewery landscape. Craft breweries consciously promote themselves as a community space where everyone, regardless of socio-economic status, are welcome.

Children and/or dogs welcome at (left to right) Swamp Head Brewery (Gainesville, FL), Birdsong Brewing (Charlotte, NC), and Tannery Bend Beerworks (Napa, CA)

Orwell’s ideal pub and the modern day American craft brewery are separated by ~70 years and thousands of miles. As such, however, they provide us with a timely reminder that the fundamental human desire to gather and enjoy each other’s company transcends both time and space.

Further Reading:

Brandwood, Geoff. 2006. The vanishing faces of the traditional pub. The Journal of the Brewery History Society, Summer, Number 123, pp. 110-128.

Oldenburg, Ray. 1989. The Great Good Place. De Capo Press: Cambridge, MA.

Oldenburg, Ray. 1996-97. Our vanishing “third places”. Planning Commissioners Journal, Number 25, pp. 6-10.

Orwell, George. 1946. The moon under the water. Evening Standard, February 9.

Bars, Craft Breweries, Neighborhoods

Craft Breweries – A Neighborhood Amenity?

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Along with my colleague, Isabelle Nilsson of the University of North Carolina in Charlotte, I recently published a study that examined the impact of craft breweries on property values in the city of Charlotte, NC. In the study we looked a properties sold between 2002 and 2017 . To summarize our findings, we discovered that the opening of a craft brewery in Charlotte resulted in a 9.8 percent increase in the value of single-family homes and a 3.2 percent increase in the value of condominiums. Interestingly, the opening of a craft brewery had no impact on the value of commercial properties. Charlotte is a fast growing city with a vibrant craft brewing scene – twenty-one craft breweries opened in the city between March 2009 and October 2016.

Our study in the journal Growth and Change analyzed the relationship between craft breweries and property vales in Charlotte, NC

Our explanation for our findings is relatively straightforward. A craft brewery is, for many people, a neighborhood amenity. Imagine it is a warm June evening, and you decide that you would like to pop out for a couple of pints of craft beer. What could be better than being able to walk to the neighborhood craft brewery and doing just that. In a previous blog entry, I suggested that many craft breweries are emerging as a new type of Third Place on the American landscape – community gathering spots where people can go and enjoy a beer and relax, while engaging in conversation with other patrons. Being within walking distance of such places is clearly desirable. Indeed, this is a topic that I am going to talk about next month at the annual meeting of the Altoona Blair County Development Corporation.

I will be talking about craft breweries as Third Places at the 2019 Annual Meeting of the Altoona Blair County Development Corporation

But it’s not just proximity to a craft brewery that raises property values. Previous studies have shown that being near a Whole Foods, a Trader Joe’s, or a Starbucks also results in higher home’s values. It seems clear that people appreciate being able to walk to a nearby craft brewery, coffee shop, or grocery store. Indeed, a recent study by the American Planning Association found that fifty-six percent of Millennials prefer to live in walkable communities. And, as market research has clearly demonstrated, Millennials are the demographic cohort primarily responsible for the growth of craft beer. Walkability seems to valued by large swathes of American society. The same study found that forty-six percent of active Baby Boomers also prefer to live in walkable neighborhoods.

Heist Brewery, one of the breweries contributing to increased property values in Charlotte, NC

This semester I am teaching a graduate course in The Geography of Beer and Brewing at the University of Toledo. Students enrolled in the class have to write a term paper. One of the students is writing her paper on the topic of craft breweries and walkability. Walkability is a simple concept really – how friendly is a neighborhood to those who wish to walk to bars, restaurants, grocery stores etc? The walkability score of my neighborhood is 56 (that’s out of a maximum of 100). This makes it “somewhat walkable”, meaning that some of my errands can be accomplished on foot. You can calculate the walkability of your neighborhood by typing in your home address here. The website Walkscore.com identifies a number of factors that determines a neighborhood’s walkability. These include schools and places of employment being within walking distance for most residents, streets being designed with bicyclists, pedestrians, and public transportation in mind, and the provision of plentiful of public spaces where residents can gather and relax. Bekka, my student is focusing on craft breweries in San Diego, CA and is examining the extent to which they are located in walkable neighborhoods. As I write this, she is still in the middle of analyzing the data that she has gathered. I am curious as to what her findings will show.

Just as living near a craft brewery (or a Whole Foods or a Starbucks) may enhance the value of your home, so does living in a walkable neighborhood more generally. The real estate brokerage company Redfin analyzed the impact of walkability on home prices across fourteen major metropolitan areas in the United States. They found that, on average, increasing the Walk Score by just a single point results in a 0.9% increase in home prices.

A potential concern of living near an establishment where alcohol is served is that it could potentially result in more crime in the neighborhood. And there are some studies that have shown higher crime rates in the immediate neighborhoods surrounding bars. This may not be the case when it comes to craft breweries, however. In a previous post guest-blogger Julie Wartell provided data from Portland, OR which suggested that crime rates are lower in the immediate environs (within fifty feet) of a craft brewery than in the immediate environs of a regular bar. The explanation as to why this might be the case are unclear. However, it may have something to do with both the attitude of both the craft beer drinker and the craft breweries that sell their beer in their on-site taprooms. According to Kris Spaulding of Brewery Vivant in Grand Rapids, MI, craft beer is “more about enjoying the craft than getting drunk”. As Fritz Hahn, a writer for the Washington Post, stated, “I’d rather drink beer longer, not get drunk faster”. Brewery Vivant also has a four-drink maximum for its patrons. I am not aware of any scientific studies comparing the drinking preferences and habits of craft beer versus non-craft beer drinkers, but my gut feeling is that the observation of Kris Spaulding is not far off the mark.

Later this year, Isabelle and I (in collaboration with another colleague) hope to expand our analysis of craft breweries and property values to include more cities. At the moment we do not know how many cities we will include in our expanded analysis, or what those cities will be. But I expect that we will include cities in different parts of the country, cities of different sizes, and cities on different socio-economic trajectories (e.g., shrinking versus growing cities). By doing so, we will be able to draw conclusions that are more generalizable. Watch this space!

Further Reading:

Nilsson, Isabelle and Neil Reid. 2019. The value of a craft brewery: On the relationship between craft breweries and property values. Growth and Change, https://doi.org/10.1111/grow.12292

Community, Craft Breweries, Culture, Health

Craft Breweries As Third Places

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The Great Good Place by Ray Oldenburg

In 1989, Ray Oldenburg, an American urban sociologist, published a book titled The Great Good Place. The subtitle of the book was informative and really conveyed the essence of Oldenburg’s ideas. The subtitle was Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community. In this book, and in his subsequent work, Oldenburg writes about the importance of what he calls “third places” in American culture. According to Oldenburg, Americans occupy three distinct Continue reading Craft Breweries As Third Places →