Growing up in Scotland I was (and still am) an avid football fan. That’s the football played with a round ball, or soccer as it is referred to in the United States. My passion for the sport has not waned over the last four and a half decades. And thanks to the wonders of the internet I am able to watch livestream coverage of games played by my favorite football team back in Scotland, Glasgow Celtic. And I can also follow all the news and gossip by connecting to the webpages of Scottish newspapers such as the Daily Record or The Scotsman. A common feature that has recently made an appearance in these, and other, newspapers is the “Three Things We Learned” column (sometimes it’s five things). Typically these columns will focus on the weekend’s fixtures or a particular match-up and will detail three (or five) things that a particular journalist feels were learned from the set of fixtures or from a particular fixture. As I was reading one of these columns the other week it got me thinking about craft beer and the things that I have learned as a craft beer drinker. So here goes – in no particular order – three things I’ve learned drinking craft beer?
Brewery Staff Are A Friendly Lot
I have visited dozens of craft breweries, not just in the United States but also in a number of other countries including Austria, Australia, Japan, the Netherlands, New Zealand, and Sweden. A common characteristic of almost every single craft brewery in which I have spent any time is the friendliness, passion, and knowledge of the staff. I like to visit craft breweries when they are quieter – late afternoon is one of my favorite times. I do so partly because I do not particularly like noisy bars. Also, those quieter periods are the perfect time to engage the bar staff in conversation. The bar staff in a craft brewery tend to be very knowledgeable and passionate about the product they are selling. They can also tell you about the brewery itself – the background of the owners, the size of the brewing system used, and the history of the building in which the brewery is housed. And it is a knowledge that they love to share. So I have spent many pleasant hours in craft breweries sitting on a bar stool chatting with bar tenders, asking questions and listening intently. And in the process I have learned so much about the craft beer industry. Not only do the bar staff know about the craft brewery at which they work but they also know about the other craft breweries in town; so my final question to them is often to ask their recommendation for the next craft brewery I should visit.
There’s A Craft Beer for Everyone
I have a number of friends who are not beer drinkers. Their preferred libation is wine. However, in going to craft breweries with them, to my joy, all of them have discovered at least one beer that they enjoy. In most cases these beers happen to be stouts or porters, particularly those that contain coffee or chocolate flavoring. In some respects I am not surprised that these friends have found a craft beer that they genuinely like. The Brewers Association recognizes the existence of over 150 different styles of beer. There is Scottish-style Heavy-Ale, Finnish-style Sahti, Swedish-style Gotlandsdricke, English-style Brown Ale, German-style Kölsch – the list goes on and on. With so much choice there is surely something for everyone, and my, albeit limited, experience suggests that this may well be the case. So the next time you are in a craft brewery and a friend or family member tells you that they do not like beer, challenge them. Purchase a sampler of five or six different beers and have that person try them all. It might also be an idea, in selecting the composition of the sampler, to enlist the help of the friendly and knowledgeable bartender (see above) and have that person chat with the non-beer drinker to see what tastes and flavors appeal to his or her palate. So don’t take no for an answer when you offer to buy your non-beer drinking friend a beer. Their experience of beer up to that point has probably been Budweiser or Coors Light – so this is your opportunity to expand their horizons and introduce them to wonderful and diverse world of craft beer.
It’s Getting Harder to Drink Macro Beer
I attended quite a few weddings last summer. All of them had an open bar. At the final wedding of the summer season I arrived at the reception and went up to the bar to see what was on offer – Budweiser and Bud Light. I opted for the Bud Light and went back to my table. After my second sip I realized that I could not drink any more. It simply was not a taste that I enjoyed. I had four or five hours ahead of me that evening and I am sure that I was close to breaking out into a cold sweat at the thought of drinking Budweiser or Bud Light all evening. Several years of drinking a wide range of flavorful craft beers had finally taken its toll. I simply could not tolerate the taste of macro-produced American-style pale lager – even if it was available for free all evening, as it was. A few minutes later I found myself back at the bar to see what they had for purchase. To my horror the bartender told me that they had no beer for purchase – only Budwesier or Bud Light for free. The bartender must have seen the expression of panic on my face because he quickly added that there was another bar in the building, which he assured me had a fine selection of craft beers for sale. I found it and spent the rest of the evening going back and forth between my table and the bar. The beers were around $6-$7 each so instead of drinking free all evening I forked out somewhere in the region of $35 on beer. But that is where I am when it comes to drinking beer. I’d rather pay for a good craft beer than drink a free Budweiser. I do not consider myself a beer snob. I do not look down on people who drink Coors Light. Live and let live – if someone enjoys the taste of Miller Genuine Draft let them drink it. There are times, albeit very infrequently, when I do not drink craft beer. On those occasions my beer of choice, more often than not, is Pabst Blue Ribbon.
So here’s to beer drinkers everywhere – drink what you enjoy and enjoy what you drink.